We have always been taught that keywords are the most important part of marketing no matter what form. But now the emphasis is on long tail keywords. Why? Just think of what you type in when you are looking for information through a search engine. Do you type in "sausages" or do you type in more precise term like "how to make sausages"?
Single and two word keywords are played out and if you are trying to promote a product using "Affiliate Marketing" through say PPC (pay per click) you could end up paying through the nose for each click. These search terms are just so broad that getting targeted traffic this way is almost impossible.
Long tail keywords are the longer versions that people search for. They are really starting to come into their own at the moment and you can get very targeted traffic by using them. For example, if I am using PPC and I want to bid on keywords like "Buying smoked sausages online" the chances are that I am going to pay the lowest CPC (cost per click) possible.
Google now uses content and relevancy above all else, so these targeted keywords are bringing you super targeted traffic of people wanting to make that purchase, not just interested in getting free information.
How many variations of these long tail keywords can you find? I'm sure that you will soon see that this can become very profitable indeed. To see how you would use these long tail keywords on Squidoo click here
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